Sunday, October 28, 2012

Five reasons why Windows 8 has Apple and Google beaten

Microsoft is onto something. With Windows 8 it's better positioned than both Apple and Google to ride the coming laptop-tablet convergence wave.
It might even eventually give Microsoft a shot at the all-important smartphone market. To understand why, let's count the ways in which Windows 8 is best.

1. Tablet-laptop convergence

Laptops and tablets are converging. And only Microsoft has an OS that's fit for that coming unification of devices.
Apple has no convergence strategy at this time. That's because it fiercely guards product-specific profit streams and just doesn't go in for making things that cannibalise its own sales.
So, Mac Mini is hobbled to protect iMac. iMac is hobbled to protect Mac Pro. And iPad isn't allowed to wander into MacBook's territory.
Likewise, Chrome OS isn't a fully viable notebook OS. And nor is Android. Windows 8 is the only OS that's a genuine goer for both tablets and laptops.

2. Superior user interface

The interface formerly known as Metro and now labelled 'Modern' is quite literally the most modern of touchscreen UIs. It's not perfect. But it's fresh. It's contemporary. And it's polished.
It combines the responsiveness of Apple's iOS with the power and configurability of Google Android. And it looks better than both.

3. ARM and x86 CPU support

You can argue the toss over the advantages of ARM vs x86 processors. Will ARM continue to have a power efficiency edge? Will the raw power of Intel's x86 chip eventually win the day?
It doesn't matter because with Windows 8, Microsoft now supports both.
OK, there's an x86 compatible version on Android out there, too. But for now it's more of an experiment than a serious play in the market. Meanwhile, when it comes to ultramobile operating systems, Apple's iOS is ARM-only..

4. Multi-tasking

Multi-tasking is something that Windows has always nailed, from thread management at the kernel level to the way the UI presents presents multiple apps.
Now it's even better than ever thanks to a choice between old-school task bar application management on the desktop and app "snapping" in the Modern UI.
Microsoft has also added some gesture-driven app switching to the Modern UI. Put simply, Windows 8 is miles ahead of iOS and Android for multi-tasking and app switching.

5. Backwards compatibility

OK, this bit only applies to the regular x86 version of Windows 8 and not the ARM-compatible Windows RT, flavour. But only Windows 8 offers you a fully contemporary, touch-enabled ultramobile OS that also supports the huge ecosystem of legacy PC applications and delivers powerful multi-tasking.
It really is one OS to rule them all.

It's not all good news

Windows 8 isn't perfect. Limitations abound, including the peculiarly neutered desktop mode in Windows RT. Then there's the pitiful number of touch-enabled apps compared with Android and iOS.
But there's plenty of time to get forensic with Windows 8's shortcomings. For now, let's focus on the fact that it's a huge step forward for MS.
For you, it means the prospect of genuine device consolidation. Tablet and laptop combined in one device that's more than the sum of its parts.
If merit counts for anything, here's hoping Windows 8 will make a tangible dent in both Android and iOS.







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